- +1 (615) 717-7616
- kip@dodsonmc.com
- 9050 Carothers Parkway, Franklin, TN 37067
A Future Where Every County in America Has a Source of Truth
Our mission is unapologetically ambitious: we want to launch a trusted source media product in every single county in America – as soon as possible.
Why? Because good news SOURCES are disappearing from too many places. Legacy media is collapsing. Big Tech is filtering content through opaque algorithms designed to sway your opinion. And the few remaining independent voices struggle to survive—let alone thrive.
We believe that local journalism is the bedrock of trust in America, and we are building the only system that can restore it at national scale—without relying on Big Tech or legacy institutions.
EmpowerLocal: The Most Efficient Monetization Bridge for Local Journalism
Big brand advertisers have always wanted to connect with real communities. The problem? Too many intermediaries. Too much waste. No guarantee of integrity.
That ends with EmpowerLocal.
EmpowerLocal is a direct monetization bridge between national brands and hyper-local, trusted publishers. We remove the middlemen. We bypass Big Tech and legacy media entirely. And we anchor ad placements inside content environments that are credible, independently verified, and designed for attention—not distraction.
Instead, advertisers get what they’ve always wanted: a scalable, brand-safe, integrity-first channel – verifiably so, for meaningful engagement at the local level.
SourceLocalMedia: Launching Journalism Where It’s Needed Most
There are still counties in America with no reliable source of news. No watchdog. No record-keeping. No local identity.
This is where SourceLocalMedia steps in.
Through SourceLocalMedia, we launch news publications in counties that have none. We use a combination of templated publishing infrastructure, verified freelance and community reporting, and our Bullseye Marketing Method to create an instant media presence with long-term revenue potential.
We’re not just restoring journalism. We’re engineering its return.
Verified Sources. Transparent Process. Non-Controversial Integrity.
Every piece of content supported through EmpowerLocal and SourceLocalMedia adheres to a simple standard: truth over narrative. The verified SOURCE is our promise.
We verify our publishers. Meeting them in person. We vet them too. And we back everything with a journalistic integrity process known as the Score Score—a framework that ensures:
This means advertisers know exactly where their dollars are going. They’re sponsoring non-controversial, locally grounded, fact-driven journalism—and nothing else.
We’ve Already Done It—At Scale
This isn’t theory. It’s already happening:
And we’re just getting started.
The Timeline: How Fast Can We Get There?
With current growth trajectories, we believe we can achieve comprehensive U.S. county-level coverage—both with empowered existing publications and new SourceLocalMedia launches—within 36 to 48 months.
Our roadmap includes:
THE GOAL: By end of 2026!
A New Deal for Journalism. A New Path for Brands.
EmpowerLocal and SourceLocalMedia are more than platforms. They’re a bypass for brands tired of algorithmic chaos and a lifeline for publishers determined to tell the truth.
We believe that restoring trust starts locally—and that monetizing it requires a system built on integrity, not attention hijacking.
The future of media isn’t top-down. It’s ground-up.
And we’re building it, one county at a time.
Want to be part of the movement?
Explore EmpowerLocal.com, SourceLocalMedia.com, or contact us via DodsonMC.com to learn how you can help bring truth back to the center of American life.
Discover expert insights on digital marketing! Click below to explore our blog for valuable strategies, trends, and perspectives to grow your business
Everywhere you turn, someone is looking for a social media “guru” to grow their business. While social media is important, it’s only one part of a larger equation. At Dodson Management Consulting (DodsonMC.com) and SourceLocalMedia.com, we’ve proven that lasting business success starts with mastering the Digital Basics and your Source Formula.
