DODSON Management Consulting

DODSON MC

Focused On Growth and Performance

Accelerating Assets to Their Highest & Best Potential

Is our showcase small business using all these tools resulting in Top 1% industry leading performance in customer satisfaction, employee retention, services in one place, revenue and profit per square foot.

See Example Here

See the Empower Local “ad tech” works inside Williamson Source and Middle Tennessee Source. It can be placed within anyone’s more trusted hyperlocal news sources in any market or community. This is the bridge between National Brands or National Agencies into the most trusted news sources enabling a more cost-effective market reach. The Big Tech networks cost more and achieve less results. SEE HOW HERE. Today, readers trust these sources more than anywhere else. Better connections and greater engagement.

 – it will increase the valuation of your business and redefine where you are spending your budgets for technology, marketing, and advertising.

Get Your Score

Empower Local: Revolutionizing Hyperlocal Advertising

The ONLY firm with proprietary software and first exclusive network that makes money for Publishers. It connects National Brands, or Agencies, to an untapped market of the most valuable readers, which are hyper niche publishers that are not available across Google, Meta or legacy networks - all at a lower CPM and cost per new customer. Find out more here.

Unlock High-Level Connections with Ease

Whether you’re looking to meet industry leaders, decision-makers, or key contacts, we make high-level introductions simple and effective. You tell us:

  • Who you want to meet,
  • Why you want to connect, and
  • How you’d like it to happen.

 

Then, let our team of partners take care of the rest.

Our Services Tailored to Your Needs

At Dodson Management Consulting, we don’t believe in one-size-fits-all solutions. We take the time to understand your business, your goals, and your challenges. Then, we craft a strategy that’s as unique as your company.

STOP! On many measures you should STOP your advertising and marketing plans right now.

Your strategy should change. Before you do it, consider the Source Formula, Digital Basics Score, Net Promoter Score and who you have on your team right now.

Your Roadmap to Top 1% Industry Performance

Discover how the Source Formula, co-created by DodsonMC, can transform your business. The Source Formula is more than just a metric—it's a comprehensive roadmap designed to help you achieve top-tier industry performance.

Key Features:

Foundation Tool: Our journey begins with the Source’ Digital Diagnostic Tool, essential for evaluating your current position before investing in new technology, capital improvements, or marketing strategies.

Why It Matters: Why It Matters: In today’s rapidly evolving digital landscape, the Source Formula helps determine your readiness to adapt and succeed.

Proven ROI: By following the Source Formula roadmap, you can clearly see and measure your return on investment as you progress.

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Insights and Perspectives with Kip Dodson

How Do You Price Something Nobody Else Has?
28Jul

How Do You Price Something Nobody Else Has?

Your Code Isn’t Your Moat Anymore. Here’s What Is.
27Jul

Your Code Isn’t Your Moat Anymore. Here’s What Is.

Whoever Controls the AI Architecture Wins. Most Businesses Don’t Own Theirs.
26Jul

Whoever Controls the AI Architecture Wins. Most Businesses Don’t Own Theirs.

AI Will Commoditize Everything You’ve Built. Except This.
23Jul

AI Will Commoditize Everything You’ve Built. Except This.

I Went Looking for a Way to Protect My IP in the Age of AI. I Didn’t Expect to Find the Alpha Asset in the Room.
22Jul

I Went Looking for a Way to Protect My IP in the…

Yext Manages Your Listings. It Can’t Tell You If Your Marketing Is Working.
15Jul

Yext Manages Your Listings. It Can’t Tell You If Your Marketing Is…

Why Your 5-Star Reviews Might Be Hurting You
27Jun

Why Your 5-Star Reviews Might Be Hurting You

Your Review Request Process Is Probably Already a Violation
24Jun

Your Review Request Process Is Probably Already a Violation

Someone Is Offering to “Remove” Your Bad Google Reviews. Here’s What They’re Actually Selling You.
21Jun

Someone Is Offering to “Remove” Your Bad Google Reviews. Here’s What They’re…

How Will Google Know If I’m Review Gating?
18Jun

How Will Google Know If I’m Review Gating?

Review Gating Is Now Illegal.
15Jun

Review Gating Is Now Illegal.

Why Williamson County Needs the WCS Arts & Athletics Association: Closing a $110 Million Gap Without Raising Taxes
12Jun

Why Williamson County Needs the WCS Arts & Athletics Association: Closing a…

Applying the Scientific Method to Journalism: The Solution to Restoring Trust and Solving Today’s Media Crisis
10Jun

Applying the Scientific Method to Journalism: The Solution to Restoring Trust and…

Why Google Still Matters in an AI World — and Why Your Digital Basics Score Is the Real Competitive Advantage
28Jan

Why Google Still Matters in an AI World — and Why Your…

The Four Foundations of Digital Marketing: Why They Matter to Your ROI
06Jan

The Four Foundations of Digital Marketing: Why They Matter to Your ROI

Why My Name Kip Fits My Work And Mission
01Dec

Why My Name Kip Fits My Work And Mission

Yelp Isn’t the Authority — You Are
18Nov

Yelp Isn’t the Authority — You Are

Expertly Managed Google Business Profile (GBP)
14Nov

Expertly Managed Google Business Profile (GBP)

Why Content Still Rules — Even in Meta’s Most Advanced Lead Systems
23Oct

Why Content Still Rules — Even in Meta’s Most Advanced Lead Systems

Stop Paying Google to Fix Problems You Can Solve for Free
08Sep

Stop Paying Google to Fix Problems You Can Solve for Free

Why Fixing Your Google Business Profile Might Save You Thousands in Ad Spend
10Aug

Why Fixing Your Google Business Profile Might Save You Thousands in Ad…

The Secret Behind Success? A Net Promoter Score Among the Highest in the Industry
07Jul

The Secret Behind Success? A Net Promoter Score Among the Highest in…

Stop Obsessing Over Client Retention — NPS is the Real Key to Salon & Spa Growth
01Jul

Stop Obsessing Over Client Retention — NPS is the Real Key to…

What is the Leading Indicator for Client Satisfaction Across All Industries?
26Jun

What is the Leading Indicator for Client Satisfaction Across All Industries?

What Is the Source Formula—and Why It’s the Future of Journalism
20Jun

What Is the Source Formula—and Why It’s the Future of Journalism

Why Net Promoter Score Beats Review Prompts in Salon Success Strategy
13Jun

Why Net Promoter Score Beats Review Prompts in Salon Success Strategy

The Science of Truth
06Jun

The Science of Truth

A SOURCE in Every County: The Vision Behind EmpowerLocal & SourceLocalMedia
02Jun

A SOURCE in Every County: The Vision Behind EmpowerLocal & SourceLocalMedia

AI search the change is here
15May

AI search the change is here

Which Marketing Channel Delivers the Best ROI? The Case for Content Marketing (and How to Compare)
09May

Which Marketing Channel Delivers the Best ROI? The Case for Content Marketing…

The Gold Standard of Instagram: Why Nusr-Et Might Be the Best Business Case Study You’ve Never Taken Seriously
22Apr

The Gold Standard of Instagram: Why Nusr-Et Might Be the Best Business…

Nashville is NASHVILLE Because of the 100 Live Music Stages near Ryman Auditorium
20Apr

Nashville is NASHVILLE Because of the 100 Live Music Stages near Ryman…

The Expanding Hyper-Local Publisher Market and the Overall Mission – How Big Can This Get?
18Apr

The Expanding Hyper-Local Publisher Market and the Overall Mission – How Big…

EmpowerLocal Announces America’s First Local Media Marketplace with Strategic Acquisition of SponsorBooker
15Apr

EmpowerLocal Announces America’s First Local Media Marketplace with Strategic Acquisition of SponsorBooker

The Source Score: Redefining Trust in Hyperlocal Journalism
19Mar

The Source Score: Redefining Trust in Hyperlocal Journalism

Engineering Integrity into Journalism: This Is Our Mission
17Mar

Engineering Integrity into Journalism: This Is Our Mission

A Moment’s Peace Wins Best in the USA Again—Proving EmpowerLocal, SourceLocalMedia, and DodsonMC’s Marketing Framework Delivers Measurable Success for Any Business
13Mar

A Moment’s Peace Wins Best in the USA Again—Proving EmpowerLocal, SourceLocalMedia, and…

Why Your Online Sales Conversions Are Dropping – And What To Do About It
11Mar

Why Your Online Sales Conversions Are Dropping – And What To Do…

Pay for Performance Campaigns and IT MUST WORK in 30-90 Days
03Mar

Pay for Performance Campaigns and IT MUST WORK in 30-90 Days

GEO and Human-AI Optimization: The Future of Digital Visibility
16Feb

GEO and Human-AI Optimization: The Future of Digital Visibility

SEO Is Dead. SEO Is Not Dead. Here’s Why Both Are True.
08Feb

SEO Is Dead. SEO Is Not Dead. Here’s Why Both Are True.

The Death of SEO: Why Partnering With a Hyper-Local Publisher Is the New AI Search Strategy
25Jan

The Death of SEO: Why Partnering With a Hyper-Local Publisher Is the…

The 20 Most Influential People in World History: Ranked by Global Impact
10Jan

The 20 Most Influential People in World History: Ranked by Global Impact

DIFFERENCES: The Key to Growth
08Jan

DIFFERENCES: The Key to Growth

Why Long-Term Investment in Digital Basics, Blogging, and Articles About You is Non-Negotiable for Business Success
06Jan

Why Long-Term Investment in Digital Basics, Blogging, and Articles About You is…

The Rise of Hyperlocal Publishers: A Smarter Advertising Investment in 2025
03Jan

The Rise of Hyperlocal Publishers: A Smarter Advertising Investment in 2025

Building Sustainable Digital Marketing through Hyper-Local Expertise and Expanding Partnerships
23Dec

Building Sustainable Digital Marketing through Hyper-Local Expertise and Expanding Partnerships

Restoring Integrity in News: Empowering Local Publishers to Lead the Truth Revolution
19Dec

Restoring Integrity in News: Empowering Local Publishers to Lead the Truth Revolution

Don’t Say Honestly—Say Earnestly Instead
06Dec

Don’t Say Honestly—Say Earnestly Instead

The RESULTS didn’t work?
02Dec

The RESULTS didn’t work?

HAVE A QUESTION?

Do you have a question regarding your new business venture, or maybe need advice on what to do next?

Client Success Stories & Testimonials

My Results and Work at Rockwell Automation, Mars, DOE, and DOD

Don Olinger
Don Olinger
★★★★★
Sales Leadership Consulting at OlingerSLC
Kip worked for me for over 22 yeas in various sales capacities. As a strong business strategist he covered many of our most strategic customers. His ability to analyze a business problem and recommend the best solution for the customer made him a unique person for handling our most important customers. I considered him one of my best business strategists. He was always up for the most challenging and difficult tasks. His experience and ousiness acumen helped many of our top companies and government entities be successful. Kip was an outstanding Account Manager who was very creative, had a unique problem solving ability, and had a passion for success. He put his customers success above everything. He turned every challenge I gave him into sales growth and success for our customers. He has unique capabilities that any company would benefit from.

My Results and Work at Rockwell Automation, DOD, Boeing and Bechtel

Larry Nelson
Larry Nelson
★★★★★
Manager at U.S. Government
I managed the US DOD's Missile Defense Agency GMD program for Boeing for the design, development, manufacturing, installation test and checkout of the Silos & Silo Interface Vaults (SIVs) for our National Missile Defense program. I hired Rockwell Automation and Kip's team. The team led by Kip delivered successful RESULTS that surpassed expectations throughout the project duration and they did it with the highest of integrity and quality. They use a proven process that drives results across the entire organization. It was critical for the success of our mission. Our relationship was and remains outstanding. Kip is unquestionably a great hire for your program/project/company.

My Results and Work at Rockwell Automation, DOE, and Metro Water

Dennis Rose, P.E.
Dennis Rose, P.E.
★★★★★
Retired at Jacobs Engineering
I have worked with Kip for over 10 years designing and delivering control systems based on Rockwell Automation equipment. Kip was always very professional and provided valuable support for these projects. His support helped make each of the projects very successful.

My Results and Work at Rockwell Automation, Mars Candy, Food-Global Team

Bruce Klumpp
Bruce Klumpp
★★★★★
Executive Vice President of Strategic Growth at The Kendall Group
Kip worked very well with us and supported our business when working in his capacity as a Global Account Manager for Mars Inc. as well as our Corporate Account Manager for our government business pursuits. Kip is very professional. He does very well in both putting together and engaging teams as well as managing projects from inception to completion. I am confident Kip will excel in all his future ventures.
Steve Ford
Steve Ford
★★★★★
Retired
I worked with Kip for almost 5 years as he was the Global Account Manager for Rockwell on the Mars Inc account. I served the role of the main point of contact for all controls in North America for Mars Chocolate. I worked with Kip on a weekly basis dealing with issues escalated from the various NA sites. Kip also was key in working with our OEM's worldwide to help them achieve Allen-Bradley integrated control systems to meet the Mars standards. Kip developed a large network of key resources that allowed us to achieve the desired results we as a customer were looking for. Kip played a key role in getting value add services to us in the form of meetings and presentations from functional experts to our Mars team. I therefore highly recommend Kip in a variety of roles as his work ethic and integrity are of a high caliber and are always a great asset to any effort.

My Results and Work at Rockwell Automation, DOD

Tim Burchell, BSME/MBA
Tim Burchell, BSME/MBA
★★★★★
Sales Leader - Process Instruments
Kip and I worked together with one of his customers on a support plan. Kip knew his customer thoroughly including their drivers and concerns. This allowed him to strategically guide us through the engagement. I look for Kip to continue succeeding in his career.
J.R Musselman
J.R Musselman
★★★★★
Sr Controls Project Engineer at JR Automation
Kip has handled business between his company an my company for several years. He is very professional, and finds very creative ways to make more business for both our companies. I'm sure Kip will excel in his future ventures.
Thomas Munsey
Thomas Munsey
★★★★★
Sr Controls Project Engineer at JR Automation
Kip continually demonstrates great strategic customer plans for both products portfolio and integrated services.
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