Latest posts
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SEO Is Dead. SEO Is Not Dead. Here’s Why Both Are True.
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me The digital marketing world loves a good funeral. Every few years, someone rings the death knell for email marketing, organic social, or now—Search Engine Optimization (SEO). Headlines blare: “SEO is dead!” and LinkedIn fills with hot takes from marketers declaring the rise of…
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The Death of SEO: Why Partnering With a Hyper-Local Publisher Is the New AI Search Strategy
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me By Kip Dodson | Dodson Management Consulting: Visit DodsonMCVisit EmpowerLocal.com | Explore SourceLocalMedia.com Welcome to the AI Search Era — SEO Is No Longer Enough Once upon a time, ranking #1 on Google was the Holy Grail of digital marketing. But today, thanks to…
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SPORTS
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me For decades, players and fans were robbed by a flawed system. Every time we’ve expanded the College Football Playoff, lower seeds have proven the old system completely wrong. As within so many playoffs the 1 and 2 seats are not the…
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The 20 Most Influential People in World History: Ranked by Global Impact
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me Recently, I had a discussion about the impact of Elon Musk today and how it compares to other influential figures throughout world history. This inspired me to conduct an audit of the most influential people in history. Notably, Elon Musk has…
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DIFFERENCES: The Key to Growth
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me “We learn the most when we surround ourselves with people that are NOT like us. Put another way, we learn the absolute least when we surround ourselves with people who are just like us.” I’ve often reflected on the power of…
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Why Long-Term Investment in Digital Basics, Blogging, and Articles About You is Non-Negotiable for Business Success
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me In today’s fast-paced digital world, it’s easy to get caught up in the need for instant results. Business owners often ask, “What did your campaign produce for me in the first one to three months?” While this question is valid, it…
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The Rise of Hyperlocal Publishers: A Smarter Advertising Investment in 2025
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me The advertising landscape in 2025 is more complex and competitive than ever. As digital giants like Google and Meta dominate the ad space, advertisers face rising costs, dwindling returns, and a growing disconnect with local audiences. Enter hyperlocal publishers—the unsung heroes…
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Building Sustainable Digital Marketing through Hyper-Local Expertise and Expanding Partnerships
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me In the dynamic landscape of digital marketing, sustainability is more than a goal—it’s a commitment to creating meaningful, lasting connections. At DodsonMC, EmpowerLocal.com, and SourceLocalMedia.com, we’ve built a robust network of over 1,000 hyper-local publishers, with a goal to cover every…
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Restoring Integrity in News: Empowering Local Publishers to Lead the Truth Revolution
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me In a world where trust in mainstream media has plummeted, a beacon of hope emerges: local publishers and small businesses. These independent voices are reclaiming their role as the ultimate truth-tellers—unbought, unfiltered, and unstoppable. At EmpowerLocal, we believe that restoring integrity…
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Don’t Say Honestly—Say Earnestly Instead
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me Let’s talk about a word that drives me crazy: “honestly.” By Kip Dodson, Dodson Management Consulting, EmpowerLocal, Source Local Media, and Williamson Source How often have you heard someone say, “Honestly, I think…” or “To be honest with you…”? Sounds harmless,…