Latest posts
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The Gold Standard of Instagram: Why Nusr-Et Might Be the Best Business Case Study You’ve Never Taken Seriously
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me If you’ve ever wondered what it looks like to turn a product into a global persona, and then into a digital empire, look no further than Nusr-Et’s Instagram. Yes, we’re talking about Salt Bae—the man, the myth, the meme—and the walking masterclass in Instagram marketing magic. Whether you…
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Nashville is NASHVILLE Because of the 100 Live Music Stages near Ryman Auditorium
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me Nashville’s Unique Draw: 100 Live Music Stages Within a Mile of the Ryman Auditorium – all generally without a cover charge. Nashville’s transformation from the heartland of country music to a global tourist hotspot is no accident. While the city cherishes…
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The Expanding Hyper-Local Publisher Market and the Overall Mission – How Big Can This Get?
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me Founder, Dodson Management Consulting; co-founder: EmpowerLocal.com, SourceLocalMedia.com, WilliamsonSource.com (our first publisher), and MiddleTennesseeSource.com The Market Opportunity Is Bigger Than You Think EmpowerLocal’s technology platform already powers 1,300+ local publishers across the United States—but that’s just scratching the surface. We believe the true total addressable market (TAM) for local…
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EmpowerLocal Announces America’s First Local Media Marketplace with Strategic Acquisition of SponsorBooker
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me 🚀 BIG NEWS: EmpowerLocal Acquires SponsorBooker, Appoints Daniel Caplin as Chief Revenue Officer! Nashville, TN – April 15, 2025 – EmpowerLocal, America’s first nationwide network of independent, community news, sports, and lifestyle media, today announced the strategic acquisition of SponsorBooker and the appointment of its…
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The Source Score: Redefining Trust in Hyperlocal Journalism
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me What is the Source Score™? The Source Score is our revolutionary rating system designed to bring integrity, trust, and transparency back into journalism. It functions as a credibility ranking, much like a star rating for businesses, allowing readers to quickly assess…
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Engineering Integrity into Journalism: This Is Our Mission
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me Journalism is at a crossroads. Public trust in media has diminished, local newspapers are disappearing, and misinformation is running rampant. At EmpowerLocal and Source Local Media, we believe the way forward isn’t just about reporting the news—it’s about engineering integrity back…
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A Moment’s Peace Wins Best in the USA Again—Proving EmpowerLocal, SourceLocalMedia, and DodsonMC’s Marketing Framework Delivers Measurable Success for Any Business
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me When it comes to measurable success in business growth, customer loyalty, and digital marketing strategies, A Moment’s Peace Salon & Day Spa continues to set the gold standard. For the second year in a row, Salon Today’s Top 200 has named…
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Why Your Online Sales Conversions Are Dropping – And What To Do About It
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me The Problem: Falling Conversions Across the Digital Landscape Online sales conversions are declining across industries, and if you haven’t felt the impact yet, you likely will soon. At DodsonMC, we’ve analyzed data from 1,000+ online publishers and just as many ad…
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Pay for Performance Campaigns and IT MUST WORK in 30-90 Days
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me We constantly hear, “This pay-for-performance campaign must work in 30 to 90 days, or we’re going to stop doing it.” And that sounds fair—until you dig into the reality of today’s digital landscape. Here’s what has changed about Digital Marketing and…
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GEO and Human-AI Optimization: The Future of Digital Visibility
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me As AI transforms how people find and consume information, two new disciplines are quickly becoming essential for marketers and content creators: GEO: Generative Engine Optimization Human-AI Optimization These aren’t just buzzwords—they’re the next evolution of SEO, designed for a world where chatbots,…