Latest posts
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The RESULTS didn’t work?
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me You tried it. The results weren’t delivered. Maybe you were aiming for more clicks, higher sales, or broader awareness. Instead, you get uncertainty. Frustrating, right? Don’t worry, you’re not alone. By Kip Dodson Here’s the good news: We analyze what…
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The Digital Basics Audit: Laying the Foundation for Digital Marketing Success
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me In today’s rapidly evolving digital landscape, success in marketing and advertising is no longer a game of guesswork. Businesses need a solid foundation to ensure their efforts convert traffic into tangible results. That’s where the Digital Basics Audit, as championed by SourceLocalMedia.com, DodsonMC.com, and EmpowerLocal.com,…
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Why You Don’t Need a Social Media Guru: Master the Digital Basics Instead
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me Everywhere you turn, someone is looking for a social media “guru” to grow their business, when its way more about Digital Basics. Social media is a secondary part of the larger equation. We’ve studied over 1000 digital campaigns to show what’s…
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What the Scientific Method and Journalism Ethics Have in Common – And Why It Matters for Modern Media
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me In a world where information is more accessible than ever, the truth has become both easier to find and harder to verify. At DodsonMC, EmpowerLocal, and SourceLocalMedia, we’re passionate about helping local businesses, media outlets, and influencers bridge that gap by…
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Get Back to Basics: Why a Digital Basics Audit is Essential for Your Business
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me The pay-to-play game is a loser! Here’s how to get out of it. Get your Digital Basics in place and then you see what you can control – By Kip Dodson, EmpowerLocal.com, SourceLocalMedia.com, WilliamsonSource.com, MiddleTennesseeSource.com, and DodsonMC.com KIP DODSON In the…
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Advertising and Marketing ROI – Here’s What’s Different Right Now!
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me What’s causing ROI to decline in small business advertising and marketing right now? By Kip Dodson The return on investment (ROI) for advertising and marketing for small businesses right now can vary depending on a few key factors, but overall, many…
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Together for Truth
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me Who the most aggressive liars and evildoers hate the most is who I’m voting for. By Kip Dodson When we seek the truth together, it becomes ever more clear who’s deceiving us far more than anyone else. I’ve attached a perfect…