- +1 (615) 717-7616
- kip@dodsonmc.com
- 9050 Carothers Parkway, Franklin, TN 37067
Why Your Marketing Problems Are Actually Strategy and Tech Problems—And How to Solve Them
Let’s face it: the world of marketing and advertising has drastically changed. It’s no longer enough to throw up a catchy jingle, buy from a salesperson, or put up an eye-popping billboard and wait for customers to flock in. The traditional ad agency, which once managed everything with creativity, know-how, and connections, just doesn’t cut it anymore. Today, success hinges on an audit of where you are, an ideal strategy, ideal partners, data, technology, and a roadmap to leverage it all for results.
This is where EmpowerLocal.com, SourceLocalMedia.com, WilliamsonSource.com, and DodsonMC.com, led by Kip Dodson and his tech-savvy team, come in. They’re a team of real business owners and technology experts who see marketing problems for what they really are: strategy and technology problems.
If you’ve been paying attention, you know the rules of the game have changed. AI algorithms, targeted ads, diminishing returns on traditional ad spend, and real-time data analysis now dominate the marketing landscape. If you’re not fluent in this language, you’re being left behind.
DodsonMC says it best: marketing is a tech and strategy problem. And you wouldn’t call a plumber to fix your car, so why hire a traditional ad agency, or stick with your current vendor, to solve a technology and strategy issue?
Businesses today, especially small and medium-sized ones, often fall into one of two traps. They either stick with an old-school marketing agency that’s out of its depth or attempt a do-it-yourself approach, which can waste time and money. The truth is, solving today’s marketing challenges requires a tech and strategy partner—someone who can arm you with a roadmap, benchmark you against others, offer data-driven strategies, and give you the confidence to make better decisions. This is how you’ll survive and thrive.
You need a partner who isn’t tangled in your current relationships or legacy spending. Someone laser-focused on helping you see where you’re headed and how to get there faster accelerating your assets to their highest and best use in ways that you can’t achieve on your own.
Enter EmpowerLocal.com and SourceLocalMedia.com companies that use cutting-edge digital tools and strategy to pinpoint exactly what will work for you. They’re already making money for small businesses in all 50 states—results that are already in place. Whether it’s honing in on precise audience targeting, analyzing real-time results, or crafting tailored solutions with their Ad Tech, Source Score, and Digital Basics Score, their strategies don’t just promise visibility—they deliver measured growth and performance.
And if you’re wondering how it all fits together, WilliamsonSource.com and MiddleTennesseeSource.com provide a real-world example, showcasing how local media products can enhance your brand’s connection to the community while offering a proving ground for new digital campaigns on a hyper-local level. In short, WilliamsonSource.com promises readers “more of what you live here for,” and for small businesses that become tech and strategy clients, it’s “more of what you need to survive and thrive.”
DodsonMC is your navigator. They’ll show you a clear process and offer a guarantee: your sales will go up, and you’ll know exactly why. This will lead to increased cash flow and a higher business valuation—measurably.
DodsonMC brings more than expertise in business process management, AI or SEO optimization. They equip businesses with game-changing tools like the Source Score, Digital Basics Score, and real-time analytics tools. They guarantee you’ll leave with a roadmap and a guidance tool that offers a system to optimize your digital footprint, streamline processes, and help you spend smarter and grow faster. In a world where traditional agencies fall short, DodsonMC provides a powerhouse of tools and strategies.
Need proof? Look no further than A Moment’s Peace Salon & Day Spa in Franklin, Tennessee. IN 2024 Salon Today Magazone offer them the “Experience Elevation award” featuring them as the very best in the business is ow they measure client satiafaction and guarantee a “you will love it” service. Read more here. They didn’t just survive—they thrived by embracing a tech-driven approach and strategic marketing approach. Instead of relying on traditional print ads or basic social media posts, A Moment’s Peace opted for a comprehensive digital strategy that aligned tech solutions with staff, clients, and business goals – al to establish themselves as a proven leader in the business.
They tapped into Source Score, Digital Basics Score, and NPS (Net Promoter Score)—three differentiating strategies— everyone should know about – to analyze real-time client feedback and real-time effectiveness of your marketing campaigns. This didn’t just gain them more customers; they created over 12,000 promoters (you can see them HERE)—and that number keeps growing. Look here to see how many they have “right-now”! These tech-driven insights reduced their ad spend on platforms like Google and Meta, resulting in a massive return on investment by focusing on what really matters: client engagement and business strategy.
Today, they can prove they operate in the top 1% of the industry and display that achievement on their website. Think online reviews are powerful? Wait until you see the impact of Net Promoter Scores. Read more here.
A Moment’s Peace is a shining example of how technology and a well-thought-out strategy lead to long-term success. They aren’t just riding the wave—they’re building their own tide.
Here’s the bottom line: in today’s world, you don’t need a traditional ad agency. You also need to seriously consider adding to what you are doing yourself because you are likely losing ground teaching yourself. You need a proven tech and strategy partner – one that is already doing it elsewhere and across many states. And not just any partner—someone who isn’t invested in protecting the status quo or legacy relationships or sticking with outdated systems. You need a partner laser-focused on accelerating your assets to their highest and best use, as quickly as possible.
With DodsonMC, you’re not just getting a strategy or a single tech solution—you’re getting a combination of scalable solutions that are already working elsewhere. It’s time to stop guessing and start emulating success. Let them show you.
If your business is ready to embrace the future, it’s time to leave behind old models and choose a proven partner who knows how to leverage technology and strategy to drive growth and performance. EmpowerLocal.com, SourceLocalMedia.com, WilliamsonSource.com, MiddleTennesseeSource.com, DodsonMC.com, and their team aren’t just here to sell you solutions—they’re here to accelerate your assets to their highest and best use.
