- +1 (615) 717-7616
- kip@dodsonmc.com
- 9050 Carothers Parkway, Franklin, TN 37067
Everywhere you turn, someone is looking for a social media “guru” to grow their business, when its way more about Digital Basics. Social media is a secondary part of the larger equation. We’ve studied over 1000 digital campaigns to show what's proven. Those who think its entirely "Social Media Guru's" are typically disappointed and losing ROI. Foremost, start with mastering the Digital Basics and your Source Formula.
I’ve seen it firsthand through businesses like A Moment’s Peace Salon & Day Spa, which I own —when you focus on the fundamentals, of organic search and sales conversions – the stuff you do not pay for – you position yourself in the top 1% of your industry. Let’s break down the four key sections of Digital Basics and the Source Formula that every business needs to master. You are not getting the straight scoop about this from Google and Meta, because, well, they want to charge for Google words/ads/AI and Boosting posts. Don’t play their game. Let’s defeat it!
1. Digital Directories Vital to You
Can customers find you and buy or schedule when they search for your business? Are your business hours, address, and contact info accurate and consistent across ALL of them such as Google, Meta, Yelp, and Apple Maps, Bing and ones directly related to your business? If not, you’re losing trust and visibility, and you don’t know it. You have more digital and specialty directories to manage than you know right now, becasue technology and capability is changing so fast its hard to keep up without professional help.
All businesses have vital directories that new prospects see – and you only have one chance to make a first impression. Further, is it midnight or in the middle of the day? What type of device are they using? Can they buy or schedule at that moment in time or will the sale be lost? Inaccurate or out of date directory information costs you customers and credibility. You are losing customers if they are not managed. Conversely, you are beating competition when they are.
2. Website, SEO, and Customer Experience Online
Your website is your digital storefront. It should be fast, mobile-friendly, and designed to convert visitors into paying customers. Can get them to buy or schedule without personal interaction? Simple Information is not enough, your site also needs to boast authority, show testimonies and assertively rank on search engines, without you paying for it directly in Google and Meta.
Digital Basics, Source Formula management ensure that when someone searches for what you offer, your business appears in the results. Its not enough to have SEO (Search Engine Optimization) anymore. These combine many more aspects for a smooth, user-friendly website experience. You’ll not only attract customers but also keep them coming back. The top performing campaigns today have active Digital Basics Score and Source Formula management on-going every month.
3. Social Media, Email, and SMS Use
While social media isn’t the entire solution, it is an important tool for engaging with your audience, but is it coordinated across the rest of your marketing and Digital Basics? This is the biggest mistake for most today. Pair this with strategic email campaigns and SMS (text) messaging, and you’ve got a direct line to your customers. One that you will gain, keep and routinely engage with as you desire.
These channels, working together, are amplifiers—they enhance the work you’ve already done with your website, directories, and reviews. But without the other basics in place, even the best social media campaigns won’t bring lasting results.
4. Reviews, Reputation, and Net Promoter Score (or Equal) Use
Your reputation is everything. What are people saying about your business online? Are you actively managing and responding to reviews? Here’s a story about how important it is – https://dodsonmc.com/strategies-for-elevating-customer-loyalty/READ THIS
Positive reviews build trust and attract new customers, while poor or unmanaged reviews can drive them away. Tools like the Net Promoter Score (NPS) help you measure customer satisfaction and loyalty, giving you insights to improve your services, day to day, and grow your business. The best of the best, today, use NPS to confirm it, improve daily and then it organically accelerates referral after referral, over and over…..without spending more in your marketing budgets.
Why Digital Basics Matter More Than Gurus
Social media “gurus” promise quick fixes, but without these four key areas in place, even the flashiest social media strategy will fall flat. At A Moment’s Peace Salon & Day Spa (Amomentspeace.com), we’ve proven that focusing on Digital Basics is the real key to dominating a market. With our directories optimized, our website performance, our reputation managed, and our communication tools firing on all cylinders, we’ve consistently ranked in the top 1% of our industry. In fact, look right here to see what customers have to say about it. When you look, notice when these clients gave this feedback and then how many are logged on the website for everyone to see?
Build Your Foundation First
Social media isn’t the solution—it’s the amplifier. Mastering the Digital Basics ensures that when you do invest in social media, email, or SMS campaigns, and all your go-to marketing budgets, those efforts deliver real, measurable results.
Ready to stop chasing trends and start building a strong foundation for your business? Visit DodsonMC.com to learn how we help businesses implement the Digital Basics and achieve lasting success. See DodsonMC.com/pricing-plan for our pricing plans and a consultation.
Success starts with a solid foundation—no gurus required.
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