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- kip@dodsonmc.com
- 9050 Carothers Parkway, Franklin, TN 37067
Everywhere you turn, someone is looking for a social media “guru” to grow their business. While social media is important, it’s only one part of a larger equation. At Dodson Management Consulting (DodsonMC.com) and SourceLocalMedia.com, we’ve proven that lasting business success starts with mastering the Digital Basics and your Source Formula.
I’ve seen it firsthand through businesses like A Moment’s Peace Salon & Day Spa, which I own —when you focus on the fundamentals, you position yourself in the top 1% of your industry. Let’s break down the four key sections of Digital Basics that every business needs to master, BUT you are not getting the straight scoop about from traditional advertisers, especially from Google and Meta:
1. Digital Directories Vital to You
Can customers find you when they search for your business? Are your business hours, address, and contact info accurate and consistent across major Digital Directory platforms like Google, Yelp, and Apple Maps, and ones directly related to your business? If not, you’re losing trust and visibility. Many don’t realize how many directories must be managed uniformly to make sure your messaging and reach is consistent.
All businesses have vital directories that are essential for ensuring customers find them quickly and confidently, regardless of how and when they choose to find you. Is it midnight or in the middle of the day? What type of device are they using? Inaccurate or missing listings across these vital platforms that report information about you don’t just cost you customers—they cost you sales conversions and credibility. You are losing customers when they get inconsistent messaging within these Digital Directories. You are also losing business when you can’t convert sales without a person-to-person interaction.
2. Website, SEO, and Customer Experience Online
Your website is your digital storefront. It should be fast, mobile-friendly, and designed to convert visitors into paying customers. Can you convert a customer on the website alongside schedule them without personal interaction? But that’s not enough, your site also needs to boast authority, show testimonies and rank on search engines, without you paying for it directly in Google and Meta.
Digital Basics, Source Formula and our SEO (Search Engine Optimization) management ensure that when someone searches for what you offer, your business appears in the results. Combine this with a smooth, user-friendly website experience, and you’ll not only attract customers but also keep them coming back. Ideally, you are driving them to a purchase using a chat-bot or asking them to refer you too. That’s how the top performers operate today.
3. Social Media, Email, and SMS Use
While social media isn’t the entire solution, it is an important tool for engaging with your audience, but is it coordinated across the rest of your marketing and Digital Basics? This is the biggest mistake for most today. Pair this with strategic email campaigns and SMS (text) messaging, and you’ve got a direct line to your customers. One that you will gain, keep and routinely engage with as you desire.
These channels, working together, are amplifiers—they enhance the work you’ve already done with your website, directories, and reviews. But without the other basics in place, even the best social media campaigns won’t bring lasting results.
4. Reviews, Reputation, and Net Promoter Score (or Equal) Use
Your reputation is everything. What are people saying about your business online? Are you actively managing and responding to reviews? Here’s a story about how important it is – https://dodsonmc.com/strategies-for-elevating-customer-loyalty/READ THIS
Positive reviews build trust and attract new customers, while poor or unmanaged reviews can drive them away. Tools like the Net Promoter Score (NPS) help you measure customer satisfaction and loyalty, giving you insights to improve your services, day to day, and grow your business. The best of the best, today, use NPS to confirm it, improve daily and then it organically accelerates referral after referral, over and over…..without spending more in your marketing budgets.
Why Digital Basics Matter More Than Gurus
Social media “gurus” promise quick fixes, but without these four key areas in place, even the flashiest social media strategy will fall flat. At A Moment’s Peace Salon & Day Spa (Amomentspeace.com), we’ve proven that focusing on Digital Basics is the real key to dominating a market. With our directories optimized, our website performance, our reputation managed, and our communication tools firing on all cylinders, we’ve consistently ranked in the top 1% of our industry. In fact, look right here to see what customers have to say about it. When you look, notice when these clients gave this feedback and then how many are logged on the website for everyone to see?
Build Your Foundation First
Social media isn’t the solution—it’s the amplifier. Mastering the Digital Basics ensures that when you do invest in social media, email, or SMS campaigns, and all your go-to marketing budgets, those efforts deliver real, measurable results.
Ready to stop chasing trends and start building a strong foundation for your business? Visit DodsonMC.com to learn how we help businesses implement the Digital Basics and achieve lasting success. See DodsonMC.com/pricing-plan for our pricing plans and a consultation.
Success starts with a solid foundation—no gurus required.
Your strategy should change. Before you do it, consider the Source Score, Digital Basics Score, Net Promoter Score and who you have on your team right now.
Discover how the Source Score, co-created by DodsonMC, can transform your business. The Source Score is more than just a metric—it's a comprehensive roadmap designed to help you achieve top-tier industry performance.
