Latest posts
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Why Fixing Your Google Business Profile Might Save You Thousands in Ad Spend
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me If you run a local business, here’s a simple truth most agencies won’t tell you: you might not need Google Ads at all if your Google Business Profile (GBP) is dialed in correctly. And yes — I’m talking about the free listing.…
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The Secret Behind Success? A Net Promoter Score Among the Highest in the Industry
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me The Secret Behind Success? A Net Promoter Score Among the Highest in the Industry At A Moment’s Peace Salon and Day Spa, we’ve always believed that the best measure of success isn’t just revenue or foot traffic—it’s loyalty. And not just any…
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Stop Obsessing Over Client Retention — NPS is the Real Key to Salon & Spa Growth
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me In the salon and spa industry, owners often point proudly to client retention rates as the gold standard of success. After all, if clients keep coming back, that must mean they’re happy… right? Not exactly. Retention is important — but it’s…
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What is the Leading Indicator for Client Satisfaction Across All Industries?
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me It’s NPS! And is Not the Same as Online Reviews — Here’s Why In the fast-paced world of modern business, client satisfaction is the engine of growth. But how do you measure it accurately, consistently, and predictively? Across nearly every…
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What Is the Source Formula—and Why It’s the Future of Journalism
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me Imagine this: you’re reading an article, and right at the top, there’s a simple badge—Source Score: . Immediately, you know you’re looking at something that meets the highest threshold for truth, transparency, and sourcing integrity. No fluff, no spin, no AI-generated…
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Why Net Promoter Score Beats Review Prompts in Salon Success Strategy
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me In the beauty and wellness industry, reputation is everything. For salons and day spas, the difference between short-term praise and long-term growth comes down to how you measure, manage, and act on client satisfaction. At A Moment’s Peace Salon & Day Spa, we’ve…
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The Science of Truth
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me What Journalism Ethics and the Scientific Method Teach Us About Building Trust in Modern Media In a world where information is everywhere—but trust is scarce—DodsonMC, EmpowerLocal, and SourceLocalMedia are working to close the gap. Our mission? To bring truth, transparency, and…
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A SOURCE in Every County: The Vision Behind EmpowerLocal & SourceLocalMedia
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me A Future Where Every County in America Has a Source of Truth Our mission is unapologetically ambitious: we want to launch a trusted source media product in every single county in America – as soon as possible. Why? Because good news SOURCES are disappearing…
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AI search the change is here
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me AI Search Just Replaced SEO — Declared by Google. Here’s How to Stay Visible Without Paying Them This week, Google I/O—the annual developer conference—confirmed what we’ve been tracking for a while: the algorithm isn’t just evolving, it’s replacing everything. AI is…
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Which Marketing Channel Delivers the Best ROI? The Case for Content Marketing (and How to Compare)
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me DodsonMC.com When business leaders ask us, “What marketing channel gives the best return on investment?”, the answer isn’t just one-size-fits-all—but content marketing consistently rises to the top. Why? Because it’s the only form of marketing that keeps working long after the…