- +1 (615) 717-7616
- kip@dodsonmc.com
- 9050 Carothers Parkway, Franklin, TN 37067
You tried it. The results weren’t delivered. Maybe you were aiming for more clicks, higher sales, or broader awareness. Instead, you get uncertainty. Frustrating, right? Don’t worry, you’re not alone.
Here’s the good news: We analyze what went wrong— and fix it. With way less ad spend. Your marketing flop might not even be the campaign’s fault. Nine times out of ten, it’s the Digital Basics Foundation (or lack thereof) that sets campaigns up to fail.
Step 1: Start with the Digital Basics Audit
Before you tweak another ad or brainstorm a new slogan, stop. You need to audit your Digital Basics—and that’s where we come in.
A Digital Basics Audit from DodsonMC does four critical things:
Digital Directories and Profiles
Accurate, consistent business info across platforms like Google, Bing, Yelp, and even Maps or TripAdvisor is essential. Mismatched details confuse customers, harm credibility, and lower search rankings, forcing you to spend more on ads that underperform. Most businesses overlook this critical step, leading to a downward cycle.
Website and SEO Performance
Your website should work like your best salesperson—fast, mobile-friendly, and optimized for SEO. From page load times to online booking and keyword rankings, we ensure it’s engaging and converting customers 24/7. All the ways you need to perform evolve, so are you ready?
Social Media, Email, and SMS
We evaluate if your campaigns—on social, email, or text—drive real sales. Are you reaching customers at the right time with the right offers? Every effort should be measurable and results-driven.
Reviews and Reputation
Reviews are modern word-of-mouth marketing. Managing them well boosts trust, prevents issues, and converts prospects. Using tools like Net Promoter Score (NPS) ensures your business constantly improves and builds loyalty. Well performed NPS snow-balls it all online.
Simplify. Optimize. Grow. Start with a Digital Basics Audit today.
If any of these areas are weak, the results of your campaigns will always underperform. Fixing them is Step 1 to ensuring your efforts convert.
Step 2: Analyze Your Campaign with the Source Formula
Once your Digital Basics are shored up, it’s time to run your campaign through the Source Formula, an exclusive service to refine RESULTS, by DodsonMC. Here’s how it works:
The Source Formula (Target + Messaging + Reach = Results) brings clarity – BETTER VISION – to why campaigns fail or succeed. Combined with the Digital Basics Audit, it sets the stage for measurable, scalable success.
Step 3: REPEAT – Monitor and Refine – create the next version that includes the findings.
Marketing isn’t set-it-and-forget-it. A successful campaign is constantly monitored, refined, and optimized. That’s why DodsonMC pairs the Digital Basics Audit and the Source Formula with tools from SourceLocalMedia.com and Empowerlocal.com to amplify local and digital strategies.
We compare your campaigns to the ones achieving HIGH RETURNS. No one can do this better because we see the data behind what is working across our reach and the reach of the very best. See our reach and results here.
Our process engineering approach doesn’t just fix what’s broken; it creates a feedback loop for ongoing success. The design keeps your business confident in what you spend – top-of-mind and ensures you’re reaching the right customers at the right time with the right message. Today, ad formats are dynamic and must be consistently adjusted based on many factors. See a video about it here too.
Let’s Turn It Around
A failed marketing campaign isn’t the end of the road, it’s a learning experience and an opportunity to level up. At DodsonMC and SourceLocalMedia, we’ve built our process and reputation on helping businesses turn frustration into profit by building strong foundations and executing smarter campaigns.
Start with the Digital Basics Audit and let us show you the difference. Head over to DodsonMC.com/Source-Score to see where you stand today. Together, we’ll fix what’s not working and get your campaigns performing better than ever.
Stop spinning your wheels. Let’s get results.
Your strategy should change. Before you do it, consider the Source Score, Digital Basics Score, Net Promoter Score and who you have on your team right now.
Discover how the Source Score, co-created by DodsonMC, can transform your business. The Source Score is more than just a metric—it's a comprehensive roadmap designed to help you achieve top-tier industry performance.
