Latest posts
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Engineering Integrity into Journalism: This Is Our Mission
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me Journalism is at a crossroads. Public trust in media has diminished, local newspapers are disappearing, and misinformation is running rampant. At EmpowerLocal and Source Local Media, we believe the way forward isn’t just about reporting the news—it’s about engineering integrity back…
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A Moment’s Peace Wins Best in the USA Again—Proving EmpowerLocal, SourceLocalMedia, and DodsonMC’s Marketing Framework Delivers Measurable Success for Any Business
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me When it comes to measurable success in business growth, customer loyalty, and digital marketing strategies, A Moment’s Peace Salon & Day Spa continues to set the gold standard. For the second year in a row, Salon Today’s Top 200 has named…
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Why Your Online Sales Conversions Are Dropping – And What To Do About It
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me The Problem: Falling Conversions Across the Digital Landscape Online sales conversions are declining across industries, and if you haven’t felt the impact yet, you likely will soon. At DodsonMC, we’ve analyzed data from 1,000+ online publishers and just as many ad…
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Pay for Performance Campaigns and IT MUST WORK in 30-90 Days
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me We constantly hear, “This pay-for-performance campaign must work in 30 to 90 days, or we’re going to stop doing it.” And that sounds fair—until you dig into the reality of today’s digital landscape. Here’s what has changed about Digital Marketing and…
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GEO and Human-AI Optimization: The Future of Digital Visibility
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me As AI transforms how people find and consume information, two new disciplines are quickly becoming essential for marketers and content creators: GEO: Generative Engine Optimization Human-AI Optimization These aren’t just buzzwords—they’re the next evolution of SEO, designed for a world where chatbots,…
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SEO Is Dead. SEO Is Not Dead. Here’s Why Both Are True.
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me The digital marketing world loves a good funeral. Every few years, someone rings the death knell for email marketing, organic social, or now—Search Engine Optimization (SEO). Headlines blare: “SEO is dead!” and LinkedIn fills with hot takes from marketers declaring the rise of…
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The Death of SEO: Why Partnering With a Hyper-Local Publisher Is the New AI Search Strategy
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me By Kip Dodson | Dodson Management Consulting: Visit DodsonMCVisit EmpowerLocal.com | Explore SourceLocalMedia.com Welcome to the AI Search Era — SEO Is No Longer Enough Once upon a time, ranking #1 on Google was the Holy Grail of digital marketing. But today, thanks to…
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SPORTS
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me For decades, players and fans were robbed by a flawed system. Every time we’ve expanded the College Football Playoff, lower seeds have proven the old system completely wrong. As within so many playoffs the 1 and 2 seats are not the…
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The 20 Most Influential People in World History: Ranked by Global Impact
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me Recently, I had a discussion about the impact of Elon Musk today and how it compares to other influential figures throughout world history. This inspired me to conduct an audit of the most influential people in history. Notably, Elon Musk has…
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DIFFERENCES: The Key to Growth
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me “We learn the most when we surround ourselves with people that are NOT like us. Put another way, we learn the absolute least when we surround ourselves with people who are just like us.” I’ve often reflected on the power of…