Latest posts
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Why Net Promoter Score Beats Review Prompts in Salon Success Strategy
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me In the beauty and wellness industry, reputation is everything. For salons and day spas, the difference between short-term praise and long-term growth comes down to how you measure, manage, and act on client satisfaction. At A Moment’s Peace Salon & Day Spa, we’ve…
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The Science of Truth
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me What Journalism Ethics and the Scientific Method Teach Us About Building Trust in Modern Media In a world where information is everywhere—but trust is scarce—DodsonMC, EmpowerLocal, and SourceLocalMedia are working to close the gap. Our mission? To bring truth, transparency, and…
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A SOURCE in Every County: The Vision Behind EmpowerLocal & SourceLocalMedia
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me A Future Where Every County in America Has a Source of Truth Our mission is unapologetically ambitious: we want to launch a trusted source media product in every single county in America – as soon as possible. Why? Because good news SOURCES are disappearing…
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AI search the change is here
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me AI Search Just Replaced SEO — Declared by Google. Here’s How to Stay Visible Without Paying Them This week, Google I/O—the annual developer conference—confirmed what we’ve been tracking for a while: the algorithm isn’t just evolving, it’s replacing everything. AI is…
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Which Marketing Channel Delivers the Best ROI? The Case for Content Marketing (and How to Compare)
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me DodsonMC.com When business leaders ask us, “What marketing channel gives the best return on investment?”, the answer isn’t just one-size-fits-all—but content marketing consistently rises to the top. Why? Because it’s the only form of marketing that keeps working long after the…
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The Gold Standard of Instagram: Why Nusr-Et Might Be the Best Business Case Study You’ve Never Taken Seriously
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me If you’ve ever wondered what it looks like to turn a product into a global persona, and then into a digital empire, look no further than Nusr-Et’s Instagram. Yes, we’re talking about Salt Bae—the man, the myth, the meme—and the walking masterclass in Instagram marketing magic. Whether you…
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Nashville is NASHVILLE Because of the 100 Live Music Stages near Ryman Auditorium
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me Nashville’s Unique Draw: 100 Live Music Stages Within a Mile of the Ryman Auditorium – all generally without a cover charge. Nashville’s transformation from the heartland of country music to a global tourist hotspot is no accident. While the city cherishes…
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The Expanding Hyper-Local Publisher Market and the Overall Mission – How Big Can This Get?
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me Founder, Dodson Management Consulting; co-founder: EmpowerLocal.com, SourceLocalMedia.com, WilliamsonSource.com (our first publisher), and MiddleTennesseeSource.com The Market Opportunity Is Bigger Than You Think EmpowerLocal’s technology platform already powers 1,300+ local publishers across the United States—but that’s just scratching the surface. We believe the true total addressable market (TAM) for local…
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EmpowerLocal Announces America’s First Local Media Marketplace with Strategic Acquisition of SponsorBooker
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me 🚀 BIG NEWS: EmpowerLocal Acquires SponsorBooker, Appoints Daniel Caplin as Chief Revenue Officer! Nashville, TN – April 15, 2025 – EmpowerLocal, America’s first nationwide network of independent, community news, sports, and lifestyle media, today announced the strategic acquisition of SponsorBooker and the appointment of its…
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The Source Score: Redefining Trust in Hyperlocal Journalism
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me What is the Source Score™? The Source Score is our revolutionary rating system designed to bring integrity, trust, and transparency back into journalism. It functions as a credibility ranking, much like a star rating for businesses, allowing readers to quickly assess…