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- kip@dodsonmc.com
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It’s NPS! And is Not the Same as Online Reviews — Here’s Why
In the fast-paced world of modern business, client satisfaction is the engine of growth. But how do you measure it accurately, consistently, and predictively? Across nearly every industry, the answer is clear: Net Promoter Score (NPS) is the leading indicator of future client loyalty and revenue growth.
Why NPS Stands Above the Rest
Unlike public reviews that come sporadically and often from extremes, NPS is based on a simple question sent directly to clients: “How likely are you to recommend us to a friend or colleague?” The results create a powerful metric showing how many of your clients are true promoters — the ones driving referrals, repeat business, and positive momentum.
Online Reviews Are Great — But They’re Different
Good online reviews are vital for reputation and discovery, but they’re not the same as NPS. Reviews are public and often come from clients who are either extremely happy or extremely upset. NPS, on the other hand, gathers feedback from all clients in a systematic, confidential way, giving you a balanced and predictive picture of overall satisfaction.
The Bottom Line
At DodsonMC, we help businesses build the foundation for client satisfaction and growth. We combine NPS tracking with strategies to boost online reviews, ensuring your customer experience delivers both private insight and public proof.
If you want help setting up your NPS process, integrating it into your marketing, or connecting it to your review strategy, contact us today.
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Everywhere you turn, someone is looking for a social media “guru” to grow their business. While social media is important, it’s only one part of a larger equation. At Dodson Management Consulting (DodsonMC.com) and SourceLocalMedia.com, we’ve proven that lasting business success starts with mastering the Digital Basics and your Source Formula.
