Latest posts
-
Why My Name Kip Fits My Work And Mission
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me I Didn’t Choose My Name — But I Grew Into It I’ve never had a common name. Not in the “people misspell it” way. In the “people pause when you say it” way. “Kip?” That half-second pause – where someone decides…
-
Yelp Isn’t the Authority — You Are
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me How to Control Yelp So It Doesn’t Frustrate You I’ve never met a business owner who likes Yelp. Most feel manipulated—especially when great 5-star reviews get filtered out while negative ones stay up top. You’re not imagining it. Yelp’s algorithm routinely…
-
Expertly Managed Google Business Profile (GBP)
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me Below is the gold-standard example of what an expertly managed Google Business Profile (GBP) should look like — the kind of profile Google rewards, customers trust instantly, and top digital marketers point to as the “best of the best.” Because Google doesn’t publish an official…
-
Why Content Still Rules — Even in Meta’s Most Advanced Lead Systems
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me Why Content Still Rules — Even in Meta’s Most Advanced Lead Systems Recently, a Meta Business Suite buyer told me something that made me pause. “Content doesn’t dictate lead results. My system does.” He wasn’t being arrogant — he was confident…
-
Stop Paying Google to Fix Problems You Can Solve for Free
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me There’s a running joke in digital marketing:Google Ads exist mostly because businesses don’t manage their Google Business Profile. It’s funny because it’s true. Here’s the part nobody says out loud: A well-optimized Google Business Profile can replace a big chunk of your…
-
Why Fixing Your Google Business Profile Might Save You Thousands in Ad Spend
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me If you run a local business, here’s a simple truth most agencies won’t tell you: you might not need Google Ads at all if your Google Business Profile (GBP) is dialed in correctly. And yes — I’m talking about the free listing.…
-
The Secret Behind Success? A Net Promoter Score Among the Highest in the Industry
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me The Secret Behind Success? A Net Promoter Score Among the Highest in the Industry At A Moment’s Peace Salon and Day Spa, we’ve always believed that the best measure of success isn’t just revenue or foot traffic—it’s loyalty. And not just any…
-
Stop Obsessing Over Client Retention — NPS is the Real Key to Salon & Spa Growth
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me In the salon and spa industry, owners often point proudly to client retention rates as the gold standard of success. After all, if clients keep coming back, that must mean they’re happy… right? Not exactly. Retention is important — but it’s…
-
What is the Leading Indicator for Client Satisfaction Across All Industries?
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me It’s NPS! And is Not the Same as Online Reviews — Here’s Why In the fast-paced world of modern business, client satisfaction is the engine of growth. But how do you measure it accurately, consistently, and predictively? Across nearly every…
-
What Is the Source Formula—and Why It’s the Future of Journalism
+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me Imagine this: you’re reading an article, and right at the top, there’s a simple badge—Source Score: . Immediately, you know you’re looking at something that meets the highest threshold for truth, transparency, and sourcing integrity. No fluff, no spin, no AI-generated…