Latest posts
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Advertising and Marketing ROI – Here’s What’s Different Right Now!

+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me What’s causing ROI to decline in small business advertising and marketing right now? By Kip Dodson The return on investment (ROI) for advertising and marketing for small businesses right now can vary depending on a few key factors, but overall, many…
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Empower Local at Venture Atlanta by Steve Buhrman

+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me My name is Steven Buhrman and I’m here to introduce EmpowerLocal: America’s first NATIONWIDE network of INDEPENDENT local news, sports, and lifestyle media. Today the EmpowerLocal Network represents over ONE THOUSAND local media outlets. With grassroots reach across all 50 states,…
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Empower Local is featured Venture Atlanta Oct 8, 2024

+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me The founder and managing partner of DodsonMC who brings: 32 years of experience enhancing operations for Fortune 500 companies. A Vanderbilt Executive MBA and an Industrial Engineering undergraduate degree. Over 20 years of success in owning and growing his own businesses.…
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Together for Truth

+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me Who the most aggressive liars and evildoers hate the most is who I’m voting for. By Kip Dodson When we seek the truth together, it becomes ever more clear who’s deceiving us far more than anyone else. I’ve attached a perfect…
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Solving Marketing Problems with Tech & Strategy

+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me Why Your Marketing Problems Are Actually Strategy and Tech Problems—And How to Solve Them By Kip Dodson Let’s face it: the world of marketing and advertising has drastically changed. It’s no longer enough to throw up a catchy jingle, buy from…
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Create Raving Fans With Net Promoter Score

+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me Marketing Isn’t Always About Finding New Customers; If You’re Not Allocating Part of Your Budget to Creating Raving Fans, You’re Leaving Something on the Table Kip Dodson What is Net Promoter Score? Net Promoter Score is a fast-growing method of tracking…
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Customer Loyalty Through Proactive Engagement

+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me We converted a bad situation into a magic moment – here’s how: Our reply to an online review boldly said call us – we guarantee to make this up to you, and we offered personal contact information of the owner. This…
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The Real Battle: Fighting the Evil That Divides Us

+1 (615) 717-7616 • kip@dodsonmc.com • 9050 Carothers Parkway, Franklin, TN 37067 Contact Me In a deeply divided world, we face a critical decision. Who or what is driving us apart, and how can we reunite? As we approach this election, it’s time to choose the leader who will stand up for the Constitution, protect…