Presentation of EmpowerLocal at Venture Atlanta by Steve Buhrman

Presentation of EmpowerLocal at Venture Atlanta

By Steve Buhrman

My name is Steven Buhrman and I’m here to introduce EmpowerLocal:
America’s first NATIONWIDE network of INDEPENDENT local news, sports, and lifestyle media.

Today the EmpowerLocal Network represents over ONE THOUSAND local media outlets.
With grassroots reach across all 50 states, OUR PLATFORM gives advertisers DIRECT ACCESS to some of the most UNIQUE and ENGAGING media environments ANYWHERE ON THE INTERNET.

In doing so, we’re addressing a MASSIVE PAIN POINT for some of the BIGGEST SPENDERS in today’s
$800 BILLION DOLLAR digital advertising sector.
You see, big brands want access to “close to home” media, but buying TARGETED, LOCAL MEDIA at
scale is a LOGISTICAL NIGHTMARE.
What’s the problem? The media landscape is badly fragmented (There are TENS OF THOUSANDS of local
community news, sports, lifestyle websites, email newsletters, and social followings.
These digital channels are on average more trusted and engaging than national media BUT
There’s no transparent audience data… and no easy way to organize complex, multi-local campaigns.

EmpowerLocal solves this by providing ONE-STOP ACCESS to America’s most trusted local media. We make it simple to:

– Efficiently reach hyperlocal communities, anywhere in the US
– Target audiences with reliable first-party data
– Deliver AI-enabled, LOCALLY RELEVANT ad experiences

Like this multi-local campaign for Snoop Dogg’s new Ice Cream brand, Dr Bombay that taps into local “Friday Nights Lights” fanfare while driving coupon redemptions at nearby retail locations.

It took a bit of trial and error, but we’ve settled into product-market-fit with several strategic advertising partners.

We’ve secured long term contracts, in many cases with “uncapped demand” – meaning the advertiser will
buy as much inventory as we can possibly offer.
We have pre-negotiated rates + guarantees that support a predictable, recurring revenue model with a
healthy 30% profit margin

For publishers, EmpowerLocal is a NO BRAINER.
We offer 3-5X better rates than traditional programmatic ads and joining is dead simple:

Drop in the Empower script on your website
Connect relevant audience data and bank details
And immediately start earning more.

In the last 12 months, we’ve:

Grown our network by 168%, averaging SIXTY-SIX (66) new ad unit installations per month
We’ve increased revenue by 120% during this time;
And we’ve profitable with with $4.3M ARR

We have the expertise and connections to turn EmpowerLocal’s ambitious vision into a reality:

Our team of SERIAL ENTREPRENEURS and INDUSTRY VETERANS is backed by STRATEGIC ADVISORS from retail and media giants, Gannett, Kraft Heinz, and Walmart.

We’ve bootstrapped our way to proof of concept and profitability
And we’re now raising additional capital to get us to $10M ARR
And back to breakeven by this time next year.

I welcome you JOIN US in our mission to revitalize local news ecosystems and usher in a NEW ERA of grassroots advertising. Thank you.

I welcome you JOIN US in our mission to revitalize local news ecosystems and usher in a NEW ERA of grassroots advertising. Thank you.

HAVE A QUESTION?

Do you have a question regarding your new business venture, or maybe need advice on what to do next?

Schedule a meeting with me today!

Client Success Stories & Testimonials

My Results and Work at Rockwell Automation, Mars, DOE, and DOD

Kip worked for me for over 22 yeas in various sales capacities. As a strong business strategist he covered many of our most strategic customers. His ability to analyze a business problem and recommend the best solution for the customer made him a unique person for handling our most important customers. I considered him one of my best business strategists. He was always up for the most challenging and difficult tasks. His experience and ousiness acumen helped many of our top companies and government entities be successful. Kip was an outstanding Account Manager who was very creative, had a unique problem solving ability, and had a passion for success. He put his customers success above everything. He turned every challenge I gave him into sales growth and success for our customers. He has unique capabilities that any company would benefit from.

My Results and Work at Rockwell Automation, DOD, Boeing and Bechtel

I managed the US DOD's Missile Defense Agency GMD program for Boeing for the design, development, manufacturing, installation test and checkout of the Silos & Silo Interface Vaults (SIVs) for our National Missile Defense program. I hired Rockwell Automation and Kip's team. The team led by Kip delivered successful RESULTS that surpassed expectations throughout the project duration and they did it with the highest of integrity and quality. They use a proven process that drives results across the entire organization. It was critical for the success of our mission. Our relationship was and remains outstanding. Kip is unquestionably a great hire for your program/project/company.

My Results and Work at Rockwell Automation, DOE, and Metro Water

I have worked with Kip for over 10 years designing and delivering control systems based on Rockwell Automation equipment. Kip was always very professional and provided valuable support for these projects. His support helped make each of the projects very successful.

My Results and Work at Rockwell Automation, Mars Candy, Food-Global Team

Kip worked very well with us and supported our business when working in his capacity as a Global Account Manager for Mars Inc. as well as our Corporate Account Manager for our government business pursuits. Kip is very professional. He does very well in both putting together and engaging teams as well as managing projects from inception to completion. I am confident Kip will excel in all his future ventures.

I worked with Kip for almost 5 years as he was the Global Account Manager for Rockwell on the Mars Inc account. I served the role of the main point of contact for all controls in North America for Mars Chocolate. I worked with Kip on a weekly basis dealing with issues escalated from the various NA sites. Kip also was key in working with our OEM's worldwide to help them achieve Allen-Bradley integrated control systems to meet the Mars standards. Kip developed a large network of key resources that allowed us to achieve the desired results we as a customer were looking for. Kip played a key role in getting value add services to us in the form of meetings and presentations from functional experts to our Mars team. I therefore highly recommend Kip in a variety of roles as his work ethic and integrity are of a high caliber and are always a great asset to any effort.

My Results and Work at Rockwell Automation, DOD

Kip and I worked together with one of his customers on a support plan. Kip knew his customer thoroughly including their drivers and concerns. This allowed him to strategically guide us through the engagement. I look for Kip to continue succeeding in his career.

Kip has handled business between his company an my company for several years. He is very professional, and finds very creative ways to make more business for both our companies. I'm sure Kip will excel in his future ventures.